Most businesses aren't tech companies - but they all use technology. The question is: are you getting the value you could be?
I help scale-ups and SMEs unlock their technical potential, build high-performing engineering teams, and turn technology from a cost centre into a competitive advantage.
You're not a tech company. You're in logistics, utilities, local government, automotive, hospitality, or any number of industries where technology is critical but not your core business.
And somewhere along the way, things aren't quite right:
Your development team isn't delivering the value you expected
You're paying for technology but can't see the ROI
You suspect there's untapped potential in your existing systems
Your technical team and business stakeholders don't speak the same language
Here's the thing: tech-first companies already know how to handle this. But if you're a traditional business that happens to use technology? You need someone who understands both worlds.
That's where I come in.
Nearly 15 years leading technical teams for companies from startups to £4.7B enterprises. I've been the sole technologist during rapid scale-up and Head of Development for multi-billion pound operations.
I translate between developers and boardrooms. I can explain technical concepts to non-technical stakeholders and business needs to engineering teams. That's my superpower.
Most technical problems are actually people problems. I fix team dynamics, communication breakdowns, and cultural issues that hold technical delivery back.
You're probably sitting on data and systems that could drive real business value. I've built reporting suites, customer analytics platforms, and strategic models from "data we already had."
Assess your current technical capability, identify quick wins and strategic opportunities, provide actionable recommendations.
Typical engagement: 4-6 weeks for full assessment and recommendations
Work directly with your development team to improve performance, velocity, and morale. Fix the people problems holding your tech back.
Typical engagement: 3-6 months for sustainable cultural change
Defined-scope technical projects to unlock immediate value. Build what you need, set up your team for success, then hand it over.
Typical engagement: 6-12 weeks depending on scope
Plus: Fractional Technical Leadership available for companies needing ongoing strategic input without a full-time hire.
Growing quickly but your tech isn't keeping up. Need technical leadership without the full-time hire commitment.
You're in logistics, utilities, government, automotive, hospitality - tech supports your business but isn't your core competency.
You've got developers but they're not delivering. The team is frustrated, velocity is low, and you're not sure why.
You know you're sitting on valuable data and systems but don't know how to leverage them for business advantage.
Examples of value delivered for growing companies.
Multi-site hospitality business during scale-up
Company had on-premises databases but no reporting capability. Built comprehensive Customer Data Platform, LTV calculation models, and property suitability models that directly informed £8M+ expansion decisions.
£4.7B enterprise with 8,500+ employees
Development team wasn't delivering value on critical re-platforming project. Implemented direct feedback, structured development plans, and "manager as coach" approach. Team velocity increased significantly and successfully delivered enterprise architecture redesign.
Vendor negotiations
Through strategic vendor negotiations while simultaneously architecting complete overhaul of website search functionality. Improved performance from 30 to 70 (Page Speed Insights) resulting in increased organic traffic.
Multi-site operations company
Led complete infrastructure modernisation, migrating legacy on-premises servers and databases to cloud architecture. Implemented cloud-based business intelligence using PowerBI that fundamentally transformed how leadership measured performance and made decisions.
We'll talk about your challenges, what you've tried, and what you're hoping to achieve. I'll be honest about whether I can help and what that might look like.
Based on our discussion, I'll propose an engagement structure - whether that's strategic advisory, team transformation, a hands-on project, or a combination. Clear scope, clear timeline, clear outcomes.
I work with you and your team to deliver the agreed outcomes. Regular communication, no surprises, and a focus on sustainable results rather than quick fixes.
For defined projects, I hand over with full documentation and knowledge transfer. For ongoing relationships, we agree what continued support looks like - whether that's periodic check-ins or fractional leadership.
I work on day rates for most engagements, with options for retainers for ongoing relationships or project-based pricing for defined scopes. Pricing depends on the nature and complexity of the work - we'll discuss this in our initial conversation.
Primarily remote with occasional on-site visits as needed. I'm based in Newcastle but work with companies across the UK.
It depends on my current commitments and the scope of your project. Typically, I can begin initial discovery within 1-2 weeks, with full engagement starting shortly after.
Yes, but that's not the primary value I bring. I can do hands-on technical work for defined projects, but I'm not available for ongoing code-for-hire or staff augmentation. My strength is strategic leadership, architecture, and team transformation.
That's exactly what the initial discussion is for. Many companies know something isn't working but aren't sure what the root cause is. That's where assessment and advisory work comes in - we diagnose first, then propose solutions.
Yes, I can connect you with previous clients who can speak to the results delivered. I'll provide these during our discussion if we both feel there's a good fit.
Most technical problems are actually people problems. Let's fix both.